As a motion design agency, we translate your messages into moving graphics.
This is the perfect solution for dynamic and entertaining information delivery. Our creative motion designers work with you to create individual films for trade fairs, events, websites, and social media. We support you from the initial idea and storytelling all the way to the finished film. Whether it’s a commercial or an explainer film.
We are happy to advise you directly on site in our studio in Bielefeld, at your location, or conveniently remote.
Motion design, also known as motion graphic design or motion graphics, refers to graphic 2D elements that are brought to life through animation. Motion design works with symbols, characters, typography, shapes, and lines. Originally static graphics are animated and thus vividly brought to life.
Motion graphic films are audiovisual. This means that image and sound belong together: music, sound effects, and high-quality voice-overs support the visual layer and create a powerful and memorable overall experience.
Motion design can be used in many different ways: as a short clip for social media, to visually support abstract topics, or when filming should be avoided or there is simply nothing to film.
Motion design is also an excellent alternative to 3D animation. The effort involved is significantly lower, as all elements only need to be created and animated in 2D.
However, its communicative impact is in no way inferior to a three-dimensional implementation.
Is your product or service difficult to explain and rather abstract? Are films about the benefits of software or the relationships in a complex process boring?
No! Not with motion design.
Especially the minimalist, stylized form of presentation opens up excellent possibilities here. Key aspects can be emphasized without getting lost in details. Information and message take priority over detailed realism.
In motion design, (almost) anything is possible. The films can be explanatory and factual or bold, colorful, and unconventional.
As a motion design agency, we find exactly the right tone for your target audience. Through colors, wording, and typography, your branding can be perfectly communicated. Motion design films convince potential customers of your products or services and remain memorable.
Are you looking for synergy effects and want to get the most out of your budget? Then motion design is a great solution.
If you produce a motion design film, all illustrations and graphics can also be used for other purposes afterwards. You can reuse the motifs and visual styles for your print materials or your website. This ensures a consistent corporate design and therefore strong brand recognition.
It also works the other way around: if you already use icons and graphics in print or on your website, they can easily be adapted for motion design. If numbers or other elements change, no problem – all graphics and texts can be easily adjusted and updated. Compared to live-action filming, the effort remains manageable.
Whether you already have a story in mind or we develop a script together, your motion design agency supports you with experts in storytelling, copywriting, graphics, imagery, animation, and sound. It doesn’t always have to be a full film. Of course, we also produce logo animations or create illustrations and graphics. If you wish, even interactive ones.
Motion design (also known as motion graphics) refers to the animation of graphics, icons, shapes,
text, or illustrations to present content in a visually appealing and understandable way.
Motion design uses graphic 2D animations, while traditional explainer videos often rely on real scenes
or more complex storytelling formats.
2D appears more graphic and is often faster and more cost-efficient. 3D offers more realistic
representations but is more complex and time-consuming.
Motion design is especially useful when content is complex, abstract, or needs explanation.
It also enables a consistent visual branding across different formats
(videos, web, social media, presentations) with strong recognition value.
Motion design usually works in 2D with illustrations or graphic elements.
The effort is often significantly lower than in complex 3D animation or live-action production.
This makes motion design particularly attractive when simplicity, clarity, and budget are important.
Yes — graphics, text, or sequences can usually be updated easily depending on the project scope.
The process typically starts with a briefing to understand your goals, target audience, and message.
This is followed by concept & storyboard, then design and animation including graphics,
illustration, sound design, and possibly voice-over. After feedback rounds, we finalize the project
and deliver the finished files.
The price depends on the scope. Smaller animations are more affordable, while full films are more complex.
Is it a short animation, a logo clip, or a complex film?
We recommend: let’s briefly discuss your goal and budget so we can create a tailored offer for you.
